South America in Leipzig! Now things are getting exotic in the Saxon citys zoo, because from May 2018, Darwins rheas, guanacos or Patagonian hare will attract people to the new animal kingdom. We use outdoor advertising to draw attention to the zoos South America department in Saxony and neighboring states. In addition we run 20-second-ads on wide-coverage radio stations and ambient advertising like posters and postcards in kindergartens. Online a dynamic touchpoint strategy reacts quickly to holidays or events. Besides advertising events and new animal worlds we are implementing a comprehensive image campaign for Germanys most popular zoo.