Berlin-based MEDIAFABRIK and Naturschutzbund Deutschland e.V. (NABU) have been collaborating on the nationwide „Welcome Wolf“-project for ten years. On the occasion of this anniversary, the agencys own „Isegrim Berliner Pils“ now becomes a standard production item. NABU-chief executive Leif Miller was so fond of the concept and content of MEDIAFABRIKs beer, that he decided to add it to the drinks menu at „Lina“, the NABU restaurant.
Berlins organic brewery BrewBaker produces the „Isegrim Berliner Pils”. An electric cargo bike from „Distribute“ was used to deliver the first batch of beer to „Lina“ in the government district. The delivery service is a project funded by the Federal Ministry of Education and Research and in which Technische Universität Berlin and the sustainability-oriented „Inselprojekt Berlin“ are also participating.
About 20 years ago, the first wolves returned to Germany via Poland. About 73 packs and 30 couples now live here again. In many places, there is still skepticism. After more than 150 years without wolves, people first have to learn to view them as normal, native wildlife like foxes or beavers again. With the „Wolfsstärke“-project, DIEMEDIAFABRIK promotes this process. „This is our contribution to nature preservation“, explains CEO Peter Peschel.