South Tyrol is looking for curve masters, summit gourmets, natural talents! With the mountains always in sight, holidaymakers enjoy bacon and pasta, relaxation and activities on 1220 km of slopes. Italy’s northernmost province is the largest skiing region in the world. The new Europe-wide ski campaign explains what a great winter destination the tourism region is. In October 2016, it started with YouTube spots in France, Germany and Great Britain. We have been promoting South Tyrol’s alpine mediterranen way of life among demanding nature lovers since 2015, using off- and online campaigns.