We Develop Your Strategy for Success
Want to spread your message to a wide audience? Market a product to a specific target group? Or target new talent? Our approach is as diverse as our clients. We develop a strategy for you that is perfectly tailored to your goals, audience and budgets.
In doing so, we analyze the competition and consumer behaviour: Which channels deliver the greatest added value? Which media are used by your target group? For your campaign, our experts utilize comprehensive market media studies and databases (e.g. AWA, b4p, ma Audio, ma Plakat). In order to precisely evaluate market and media trends – cyclical or anti-cyclical, push or pull – our research is tailored to the respective target group to help you make well-founded decisions.
Advantages:
- Development of made-to-measure media strategies
- Comprehensive insights into the market and target groups
- Solid basis for decision-making thanks to data and experience
- Maximum impact in relevant channels
- Clear differentiation from the competition
- Flexibility in the scope and focus of the analyses
Our services:
- Market analysis
- Competitor analysis
- Target group analysis
- Media analysis
- Strategic advice on channels and advertising tools
- Cross-media concepts
- Optimized budget allocation
- Performance evaluation
- Benchmark consulting
- Sustainable media strategies (green media)
- Detailed time planning