Sozialwahl 2011

Germany’s insured and retirees were not speechless at all during the 2011 social elections. About 30% (almost 14.2 million people) cast their votes to choose the best people to lead self-governing „Deutsche Rentenversicherung Bund“, the country’s statutory pension insurance and the five health insurance companies. That’s 500 000 more voters than last time. Cinema ads, TV commercials, online ads, city light posters, billboards and posters strategically placed on traffic islands helped increase voter turnout and special announcements in consumer publications and newspapers provided additional in-depth information.