We’ve let our imagination run free, when we did the media planning for the multilevel marketing campaign for the state of early risers. IMG Investitions- und Marketinggesellschaft Sachsen-Anhalt mbH aims at attracting investors, but primarily strengthens citizens’ identification with their home state. Exciting stories show what drives people in Saxony-Anhalt. From puppeteer to kung fu master, real people tell their stories in cinemas, on the internet, radio and on posters and postcards from January to April 2013. The evaluation will be done online and the highlights will be shown in movie theaters in early 2014.