We loved to welcome Rausch as a client because the Swiss herbs specialist’s approach appeals to us so much. To convince many Germans of the high quality natural products we’ll spread the word with two campaigns: Early March through September 2012, we’ll plant some advertising seeds in pharmacy and consumer publications promoting the „Heart seed“ hair-care line, which will bring relief to allergy sufferers. Almost at the same time, we’ll intoxicate sophisticated ladies with the „summer happiness“ message, which advertises various shampoos and hair treatments via ads in TV guides, women’s and parenting magazines.