We develop customized media plans based on a media strategy or your briefing – with clarity and full budget control. We place your messages in a targeted manner, in line with your communication and creative concept.
For digital or analog, static or moving image, big screen or multi-screen, guaranteed volumes or flexible through programmatic buying: with over 25 years of expertise, we plan your campaign effectively and independently. We evaluate media and advertising environments, create individual channel strategies and give you sound recommendations on advertising media and formats. Collaborating with you and your creative agency, we develop innovative advertising media.
Our marketer-independent media buying guarantees transparency, flexibility and reliable campaign forecasts – right from the start.
Advantages:
Over 25 years of experience in different types of campaigns
Inclusion of channel-specific requirements from day 1
Effective performance in the channels that are right for your campaign
Our services:
Cross-media concepts
Precise budget allocation
Creation of detailed, cross-channel media plans
Determination and comprehensive reporting of campaign performance
Strategic advice on advertising media development
Out of Home
Out-of-home marketing offers unique opportunities to reach your target group in public spaces. Whether classic billboards, digital screens or public transport advertising – OOH impresses with its wide reach and lasting impact.
OOH is particularly effective at charging brand messages with emotion and making them visible to a broad target audience – whether in urban centers or on commuter routes. This type of media brings your message into people’s everyday lives in a sustainable way.
Our OOH strategists utilize marketing and geomarketing tools that individually and independently ensure maximum visibility and impact – perfectly tailored to your campaign.
Print
Print media enjoy a high level of credibility and create trust. Daily newspapers, trade journals and high-quality magazines allow for precise targeting and a detailed focus on your message.
Through the targeted selection of suitable publications, we reach your target group with pinpoint accuracy and make optimum use of the readers’ trust. Print is particularly useful for in-depth, high-quality content that has a lasting effect.
Our experienced print strategists use modern planning tools to explore the diverse print landscape and navigate you safely through the print jungle.
Audio
Audio channels use voice to create a sense of closeness and trust and are firmly anchored in the everyday lives of your target group – in the car, on the way to work or during leisure activities, they reach your target group directly and on the move.
Audio offers a unique opportunity to form emotional bonds and create a strong connection with the target group.
Audio is also convincing in the digital space: with precisely coordinated online audio campaigns, you can reach your target group on web radio, on streaming platforms or in podcasts – perfectly tailored to their usage situations.
Moving image
Moving images generate strong emotions and are memorable – on linear TV, in cinemas, on streaming platforms or social networks. They bring brand worlds to life and tell stories that inspire the audience.
Our moving image strategists combine creative content with targeted delivery to ensure that your brand is present where it will have the greatest impact. This way, we leave a concise and lasting image in the minds of your viewers.
