„Where the world inspires you“ – that’s the motto for this year’s ITB Berlin fair, the world’s largest travel and tourism trade show (March 5-March 9, 2008).
Ads in all important national and international tourism trade journals started off communication with professional visitors in 2007. Shortly before ITB opens, Berlin and Brandenburg residents interested in travel will be addressed via outdoor posters (CLP displays, billboards, advertising columns) and radio commercials. Inserts in regional daily newspapers and mail shots will inform potential visitors about select ITB highlights.
The reduced e-ticket and the extensive supporting program will be advertised online through skyscraper ads and comprehensive content integration.