Shoes are our world, on the job. Since 2012, we help women find shopping bliss in about 65 Leiser branches throughout Germany, by announcing campaigns, brands, new stores and re-openings. In doing so, we increasingly rely on outdoor advertising for the long-established company. City and Mega-Light posters, billboards and full-pillar messages spread shopping news, as shown by the promotion for the reopening of the Schuhhof store on Berlin’s Tauentzienstraße in March 2015. Radio commercials, transport advertising and ads in daily and weekly papers are also on the media plan.