Kissing a frog on Wednesdays and Saturdays may bring good luck – but that’s rather unlikely. Odds for winning millions are way better in the lottery. This is our convincing message to regular and casual players, conveyed with congenial radio and outdoor advertising. In Brandenburg we take care of ad bookings for all regular and special Jackpot draws for “Lotto 6aus49” and “Spiel 77” as well as upcoming image campaigns. In 2014, widespread large billboards messages serve as the foundation. In addition, Brandenburgers are “kissed awake” with traffic boards and city light posters on their way to work or shopping.