„I love working for your life. And I go through everything with you. Even at night.“ In 2017 the well-known KBV-campaign enters the next round. Once again, medical practitioners from all over Germany speak their mind – this time from within their partly difficult environments. At politically important junctions, we show the „heroes in white“ on poster cars, city light posters or billboards, on behalf of KBV Kassenärztliche Bundesvereinigung. KBV also drew attention to that professional group at the German Medical Associations convention in Freiburg at the end of May, using outdoor advertising around the main station and fairgrounds. With all these measures, the association strengthens the image of doctors and psychotherapists, promotes new generations of doctors and ensures outpatient care for the public as well.