Are you open to more togetherness and straight talking – or „Tacheles“ in Yiddish? The Jewish Museum Berlin, which has existed since 2001, invites you to its reopened permanent exhibition. It has been redesigned for around two and a half years in the museums zigzag-building by award-winning architect Daniel Libeskind. From a Jewish perspective, the permanent exhibition now tells the common history of Christians and Jews in German-speaking countries, from the Middle Ages to the present day. It interacts more with the architecture than before, the rooms are less cluttered. This is also conveyed by the opening campaign, which addresses Berliners interested in culture and history as well as people with Jewish roots or multicultural relationships. From mid-August 2020 we will be placing the clear messages on outdoor advertising throughout the cityscape and local transport as well as online event sites and social media channels. Radio ads also draw attention to the new permanent exhibition.