Is radio gaga? Certainly not all radio stations! HR1 convinces their fans of that every day, and in the fall of 2015 with a campaign. The Hessian broadcasting station keeps listeners entertained throughout the day with a unique blend of pop music from Stevie Wonder to Lady Gaga and a multifaceted informational and cultural program. We let the digitally savvy, older audiences know about that online and in social networks, with matching ad designs and messages.