Browse, read and be amazed! The 2014 Guinness Book of Records includes more than 3 000 of the world’s most spectacular events. Bibliographisches Institut publishes it and we put it underneath the Christmas tree. The campaign for the book publication is aimed at children 7+, their parents and grandparents. From October to December 2013 we book ads in Germany’s movie theaters. Once touched my movies, Kids can’t let go. That’s what we want to achieve for the grown-ups as well. November and December we place ads on Facebook, parenting and movie portals and on children’s, parenting and women’s magazines’ websites.