The green button? In this case it doesn’t close a jacket, but serves as the guidepost „mascot“ of the internet portal Siegelklarheit.de. It provides information on manufacturers’ sustainability standards in times of dozens of environmental and social labels. The portal was initiated by the German Society for International Cooperation (GIZ) on behalf of the German Federal Ministry for Economic Cooperation and Development. We strike a chord with ecologically minded people by additionally running the campaign’s banner ads in sustainability channels, by using blog tickers and social media.