“Bundespresseamt”, the government’s press office, has started a print ad campaign about the highly controversial Hartz IV reform project on Sunday, August 15. The rather unemotional and text-heavy ads will again explain the goals and effects of the reform on job seekers and welfare recipients. Among other publications, the ad is scheduled to appear in magazines such as “DER SPIEGEL” and “SUPERillu” but also focus on papers published in eastern German states, like “Märkischen Allgemeinen Zeitung” and “Lausitzer Rundschau”. Information about the reform project, along with a brochure is also available online at www.bundesregierung.de/Hartz-IV
The media budget amounts to around one million euros with ads being created by “Goldene Hirschen” and media planning by MEDIAFABRIK, both located in Berlin.
(16.08.2004)