Federal Ministry of Family Affairs, Senior Citizens, Women and Youth

Leisure time, fun and games – kids are entitled to it and much more. This was enshrined in the United Nations Children’s Rights Convention in 1989. At the end of 2015 the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (BMFSFJ) emphasizes these rights with some help from celebrities. Families, grandparents and parents-to-be will see Matthias Schweighöfer and his famous colleagues in outdoor advertising across the country.
We also proclaim children’s rights using a cross-media package of print advertorials and digital platforms, mobile and online ads as well as on Twitter.