The United Emirates are synonymous for superlatives. So it is very appropriate for the world exhibition Expo 2020 to take place there – in the megacity of Dubai, which was built in the middle of the desert. „Connecting minds, creating the future” is the Expos motto from October 10, 2020 to April 10, 2021. In very elaborate pavilion buildings exhibitors will once again display the latest achievements in technology, art, music, fashion and science and all their possibilities in modern times. The advertising for the „worlds greatest show“ provides a foretaste of this, using the emotional power of moving images. We will spread the word about Expo 2020 Dubai across Germany one year before the shows start by running the thrilling 30-second TV-ad on wide-coverage television networks. In movie theaters of major cities in Germany, a 60-second commercial also ensures a high degree of advertising impact. The result: 91.1 million contacts on TV, 1.56 million in cinemas.