2015 has been a great year for owner-operated DIEMEDIAFABRIK. We are seeing numerous projects for existing and new customers.
Among others Deutsche Automatenwirtschaft has been added to our customer base. Last fall the umbrella association launched its third nationwide information campaign, for which we developed the media strategy. We place „Legal does matter“ and other bold messages featuring the campaigns typical slot machine-reel design on taxi advertising, video screens in airports, in print ads, business networks, as well as the online and mobile channels of news and executive magazines.
In 2015 our colleagues in Stuttgart have counseled Frankfurter Rundschau for the first time. „Work. Our religion.“ has been one of three multi-week special editions of the national newspaper, which were advertised during the year. We brought the Hessian readership base and people of the Rhine-Main area, from students to retirement age, face to face with the „tie-motif“ of this campaign, in buses and suburban trains, on billboards and using online and mobile advertising.
Operating across national borders DIEMEDIAFABRIK provides classic destination marketing to the tourism region of South Tyrol last year. We bring alpine-mediterranen lifestyle to nature lovers throughout Europe online and offline, starting autumn 2015. The campaign was launched by a cinema spot on the subject of winter holidays in the UK, followed by print ads, radio campaigns and Google and Facebook advertising. At the same time a print-, online- and info screen-campaign in Italy and Southern Germany attracted visitors to the Christmas markets in South Tyrol.
A lot of work calls for more employees. We have expanded our digital department to 16 colleagues. This represents a growth of about 40 percent. Plans for further recruitment have been made. The client list sets the pace.
(January 8, 2016)