Team spirit unifies. Among other things this is, what the 2016 image campaign for DJH Deutsches Jugendherbergswerks (German Youth Hostel Association) is aiming at. In addition to the usual ads we have for the first time devised a blogger campaign, targeting groups and associations in particular. On the other hand families and teachers are addressed through the cross-media-package with childrens magazine GEOlino, which we’ve set up for the movie release of „Rico, Oskar und der Diebstahlstein“. DJH also played a role in the movie.