Lifelong work deserves respect! The German Trade Union Confederation (DGB) proposes a basic pension, or „Grundrente“, as a concept against poverty among the elderly. From April 2019 DGB spreads their point of view through a corresponding campaign. We boldly place the „Grundrente jetzt!“-message on outdoor advertising in political Berlin, at the capitals central stations and Tegel airport. This way we address as many citizens as possible with the basic pension idea and encourage them to participate in the online petition of the German Trade Union Confederation.