Gambling legality does matter. Deutsche Automatenwirtschaft, the German machine industries umbrella association, launched its third nationwide awareness campaign in the fall of 2015, so that clear rules for the active protection of players and minors are respected in gambling halls. For the first time DIEMEDIAFABRIK has developed the media strategy. We place the bold messages featuring the distinctive slot machine reel design on taxi advertising, video screens in airports and in print ads. Also we display the rules of the game in online and mobile channels of news-magazines and in business-networks.