What’s tomorrow’s infrastructure, how many people will apply to university and how much housing is needed? Questions that Germany needs to deal with and the 2011 census will find the answers. By gathering basic facts, the Statistische Bundesamt, Germany’s Statistical Office, brings it’s numbers up to date. To communicate the benefits of the nationwide head count, a punchy campaign will visualize it through everyday scenes. A cinema ad runs in over 400 movie theaters in April and May and TV commercials will air on private TV stations. Additionally, we use city light posters, billboards and ads on select web sites.