„Where the world inspires you“ – that’s the motto for this year’s ITB Berlin fair, the world’s largest travel and tourism trade show (March 5-March 9, 2008).
Ads in all important national and international tourism trade journals started off communication with professional visitors in 2007. Shortly before ITB opens, Berlin and Brandenburg residents interested in travel will be addressed via outdoor posters (CLP displays, billboards, advertising columns) and radio commercials. Inserts in regional daily newspapers and mail shots will inform potential visitors about select ITB highlights.
The reduced e-ticket and the extensive supporting program will be advertised online through skyscraper ads and comprehensive content integration.
Professional legal services are being promoted by Deutscher Anwaltverein (DAV) in a nationwide advertising campaign. The communication is initially scheduled for two years and aims at explain the need for precautionary legal advice. The media strategy has been developed by MEDIAFABRIK in Berlin and ads are being placed in popular magazines and nationwide newspapers.
Brill Gartengeräte GmbH, a leading manufacturer of gardening equipment, has hired the Berlin based agency to take care of their media planning and media buying. TV and print ads are used to advertise innovative products like the Brill Evolution and brillencio lawnmowers. There is a seven digit budget to address the target group of quality conscious gardeners.
Hannover based “Kalksandstein-Info GmbH”, formerly a client of M&M Media Marketing, has contracted DIEMEDIAFABRIK to take care of media planning and buying. The Berlin agency is now in charge of promoting lime sandstone as a building material with “Kalksandstein” as a major brand name and KS-Quadro and KS Plus as specialty product brands.
“Bundesversicherungsanstalt für Angestellte” (BfA) and the major health insurance providers have decided to assign their PR media budget for the social elections 2005 to ZenithMoremedia and DIEMEDIAFABRIK. The two media specialists from Düsseldorf and Berlin succeeded over multiple competitors at the pitch.
Hamburg based TöpferGrenvilleCrone is the new lead agency for mobile.de. Besides their current agency HKS&B Hamburg, Berlin based competitor Heimat und Aimaq, Rapp, Stolle had also submitted their bid. With the new campaign, scheduled to go on the air early 2005, mobile.de mainly addresses car buyers. Marketing CEO Tobias Schlösser also picked a new media agency. At the pitch, Berlin’s DIEMEDIAFABRIK succeeded over Hamburg based Initative Media to win the media planning budget.
“Bundespresseamt”, the government’s press office, has started a print ad campaign about the highly controversial Hartz IV reform project on Sunday, August 15. The rather unemotional and text-heavy ads will again explain the goals and effects of the reform on job seekers and welfare recipients. Among other publications, the ad is scheduled to appear in magazines such as “DER SPIEGEL” and “SUPERillu” but also focus on papers published in eastern German states, like “Märkischen Allgemeinen Zeitung” and “Lausitzer Rundschau”. Information about the reform project, along with a brochure is also available online at www.bundesregierung.de/Hartz-IV
The media budget amounts to around one million euros with ads being created by “Goldene Hirschen” and media planning by MEDIAFABRIK, both located in Berlin.
Berlin’s DIEMEDIAFABRIK is now exclusively representing Media Mondiale Network in Germany. Media Mondiale is the network of owner operated media agencies in over 70 countries worldwide. The association is headquartered in London and provides mutual support to member agencies with projects outside their own marketplace.
As it’s 20th member and the only Berlin based media agency, DIEMEDIAFABRIK has achieved membership status within “Organisation der Mediaagenturen in der GWA” (OMG). “Our goal is to become fully involved in developing OMG’s service quality and thereby support the interests of owner operated media agencies“ says Peter Peschel, managing partner for MEDIAFABRIK, about his expectations towards the membership.
A new member is welcomed to the media agency family. The two CEOs of Berlin based media agency DIEMEDIAFABRIK, Andreas Kinsky and Peter Peschel, have joined forces with Birgit Günther to establish a subsidiary specializing in outdoor advertising: “DIEPOSTERFABRIK – Agentur für Plakatqualität”.
Before joining the team, co-founder and CEO Birgit Günther had worked for Ströer Berlin and AWK’s sales department. The new company’s goal is to provide an increased overall quality in outdoor advertising. “We found that the quality of advertising spaces being offered to MEDIAFABRIK don’t meet our quality standards anymore”, says Peter Peschel explaining the decision.
Booking outdoor advertising space is just one part of the job. DIEPOSTERFABRIK is also a reliable partner when it comes to planning and implementing entire outdoor ad campaigns. Upon request, clients receive a CD showing the exact locations of all their billboard and poster ads for added transparency.