South America in Leipzig! Now things are getting exotic in the Saxon citys zoo, because from May 2018, Darwins rheas, guanacos or Patagonian hare will attract people to the new animal kingdom. We use outdoor advertising to draw attention to the zoos South America department in Saxony and neighboring states. In addition, we run 20-second-ads on wide-coverage radio stations and ambient advertising like posters and postcards in kindergartens. Online a dynamic touchpoint strategy reacts quickly to holidays or events. Besides advertising events and new animal worlds we are implementing a comprehensive image campaign for Germanys most popular zoo.
Ergonomic, stylish, eco-friendly! Wilkhahn knows what’s trendy in offices and makes work more pleasant – for people and the environment. In 2019, interior architects and design professionals learn about the classy product line from the Lower Saxon furniture manufacturer via print and online channels. The ads for the innovative office chairs and conference tables by Wilkhahn are published in specialized media. In addition, online performance ads are underway. The family business, which has been active in the market for more than 110 years, aims at attracting even more attention with its product advertising.
Energy and music are two different worlds? Not really. As a premium partner of the Gewandhaus zu Leipzig VNG Verbundnetz Gas AG provides unforgettable sound experiences. We place matching ads in specialist magazines. We have been collaborating with VNG for more than ten years. During that time we used striking outdoor advertising campaigns in the new eastern states to highlight the advantages of this fuel or pointed to openings of CNG filling stations – a network, which is growing year after year. Currently, we regularly inform decision makers in the industry about upcoming trade shows – and energy with music.
Giving protection – even after an escape. Since 2017 we support UNO-Flüchtlingshilfe in their media work and call for fundraising campaigns nationwide. First-time donors, existing donors, multipliers from politics and the media, as well as large companies are called to action. Starting in November 2018 we will tell the story of little Amani from Syria with ads in magazines and the national daily press. We will also be showing it on billboards in Berlin and Bonn as well as at Berlins Tegel Airport. UNO-Flüchtlingshilfe is a partner of the United Nations Refugee Agency (UNHCR). Around 68 million people are fleeing worldwide and they are in need of help.
South Tyrol is looking for curve masters, summit gourmets, natural talents! With the mountains always in sight, holidaymakers enjoy bacon and pasta, relaxation and activities on 1220 km of slopes. Italy’s northernmost province is the largest skiing region in the world. The new Europe-wide ski campaign explains what a great winter destination the tourism region is. In October 2016, it started with YouTube spots in France, Germany and Great Britain. We have been promoting South Tyrol’s alpine mediterranen way of life among demanding nature lovers since 2015, using off- and online campaigns.
We stay up-to-date and we know the ultimate refreshment for sports and recreational activities: Förstina Premium. Two liters cover our daily calcium requirement. This is communicated by the beverage manufacturers image campaign in 2016. Athletes, families and other water lovers in Hesse and northern Bavaria are enjoying Förstina water on the radio: Learning about the refreshingly healthy benefits of the clear drops on all major stations.
Bye-bye TXL, welcome BER, is the big news in autumn 2020! Berlins Tegel Airport, named „Otto Lilienthal”, has been in operation for 46 years. „All of Berlin says: #DankeTXL” – Berliners and Brandenburgers will discover this farewell message from the end of October on posters in the vicinity of the airport, in the citys public transport and in the center of the capital. The move to the new airport takes place at the beginning of November and BER „Willy Brandt” is ready for takeoff. We support the airport operator, Flughafengesellschaft Berlin Brandenburg, with their media communication. Posters, ads in daily newspapers, digital advertising media and radio ads are used.
For most people who ever get a chance to take a look behind the scenes of a movie set, this is an exciting experience. That’s exactly what the studios at Babelsberg are offering. And to make sure movie lovers are aware of upcoming guided tours and events, we promote them big time. We continuously create a balanced media mix in print, radio and posters. But we don’t only win visitors for the Filmpark itself but also for it’s theme restaurants which we promote in daily newspapers and dining specials.
Bundesrat and Bundestag have passed the basic pension. From January 1, 2021, pensioners will benefit from the supplement, which is intended to protect against poverty. After all, those who have worked for a lifetime, raised children or cared for loved ones deserve acknowledgement. On behalf of the Federal Ministry of Labour and Social Affairs (BMAS) we are making the basic pension campaign visible to target audiences and will also help the Ministry with many other media requirements during 2020, the year of the COVID-19 pandemic: For example, we are placing announcements on short-time working benefits, minimum wages, working from home and the supply chain law on the internet. Print ads and poster campaigns are also added.
Leisure time, fun and games – kids are entitled to it and much more. This was enshrined in the United Nations Children’s Rights Convention in 1989. At the end of 2015 the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (BMFSFJ) emphasizes these rights with some help from celebrities. Families, grandparents and parents-to-be will see Matthias Schweighöfer and his famous colleagues in outdoor advertising across the country.
We also proclaim children’s rights using a cross-media package of print advertorials and digital platforms, mobile and online ads as well as on Twitter.