South America in Leipzig! Now things are getting exotic in the Saxon citys zoo, because from May 2018, Darwins rheas, guanacos or Patagonian hare will attract people to the new animal kingdom. We use outdoor advertising to draw attention to the zoos South America department in Saxony and neighboring states. In addition, we run 20-second-ads on wide-coverage radio stations and ambient advertising like posters and postcards in kindergartens. Online a dynamic touchpoint strategy reacts quickly to holidays or events. Besides advertising events and new animal worlds we are implementing a comprehensive image campaign for Germanys most popular zoo.
Ergonomic, stylish, eco-friendly! Wilkhahn knows what’s trendy in offices and makes work more pleasant – for people and the environment. In 2019, interior architects and design professionals learn about the classy product line from the Lower Saxon furniture manufacturer via print and online channels. The ads for the innovative office chairs and conference tables by Wilkhahn are published in specialized media. In addition, online performance ads are underway. The family business, which has been active in the market for more than 110 years, aims at attracting even more attention with its product advertising.
Energy and music are two different worlds? Not really. As a premium partner of the Gewandhaus zu Leipzig VNG Verbundnetz Gas AG provides unforgettable sound experiences. We place matching ads in specialist magazines. We have been collaborating with VNG for more than ten years. During that time we used striking outdoor advertising campaigns in the new eastern states to highlight the advantages of this fuel or pointed to openings of CNG filling stations – a network, which is growing year after year. Currently, we regularly inform decision makers in the industry about upcoming trade shows – and energy with music.
Giving protection – even after an escape. Since 2017 we support UNO-Flüchtlingshilfe in their media work and call for fundraising campaigns nationwide. First-time donors, existing donors, multipliers from politics and the media, as well as large companies are called to action. Starting in November 2018 we will tell the story of little Amani from Syria with ads in magazines and the national daily press. We will also be showing it on billboards in Berlin and Bonn as well as at Berlins Tegel Airport. UNO-Flüchtlingshilfe is a partner of the United Nations Refugee Agency (UNHCR). Around 68 million people are fleeing worldwide and they are in need of help.
South Tyrol is looking for curve masters, summit gourmets, natural talents! With the mountains always in sight, holidaymakers enjoy bacon and pasta, relaxation and activities on 1220 km of slopes. Italy’s northernmost province is the largest skiing region in the world. The new Europe-wide ski campaign explains what a great winter destination the tourism region is. In October 2016, it started with YouTube spots in France, Germany and Great Britain. We have been promoting South Tyrol’s alpine mediterranen way of life among demanding nature lovers since 2015, using off- and online campaigns.
Leisure time, fun and games – kids are entitled to it and much more. This was enshrined in the United Nations Children’s Rights Convention in 1989. At the end of 2015 the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (BMFSFJ) emphasizes these rights with some help from celebrities. Families, grandparents and parents-to-be will see Matthias Schweighöfer and his famous colleagues in outdoor advertising across the country.
We also proclaim children’s rights using a cross-media package of print advertorials and digital platforms, mobile and online ads as well as on Twitter.
The United Emirates are synonymous for superlatives. So it is very appropriate for the world exhibition Expo 2020 to take place there – in the megacity of Dubai, which was built in the middle of the desert. „Connecting minds, creating the future” is the Expos motto from October 10, 2020 to April 10, 2021. In very elaborate pavilion buildings exhibitors will once again display the latest achievements in technology, art, music, fashion and science and all their possibilities in modern times. The advertising for the „worlds greatest show“ provides a foretaste of this, using the emotional power of moving images. We will spread the word about Expo 2020 Dubai across Germany one year before the shows start by running the thrilling 30-second TV-ad on wide-coverage television networks. In movie theaters of major cities in Germany, a 60-second commercial also ensures a high degree of advertising impact. The result: 91.1 million contacts on TV, 1.56 million in cinemas.
We belong together! This is the motto chosen by EMB Energie Mark Brandenburg GmbH for the fall campaign in 2018. It aims to expand the companys positive image in the region and strengthen its service character. In order to reach commuters and newcomers the regional energy provider taps into a variety of channels: The motifs are found on bakery bags, travel the area on bus traffic-boards and show, that EMB offers suitable energy solutions. The campaigns highlight is the EMB coffee mobile, which stops at six locations in Brandenburg, delivering energetic morning greetings. Radio spots complete the image appearance.
What’s tomorrow’s infrastructure, how many people will apply to university and how much housing is needed? Questions that Germany needs to deal with and the 2011 census will find the answers. By gathering basic facts, the Statistische Bundesamt, Germany’s Statistical Office, brings it’s numbers up to date. To communicate the benefits of the nationwide head count, a punchy campaign will visualize it through everyday scenes. A cinema ad runs in over 400 movie theaters in April and May and TV commercials will air on private TV stations. Additionally, we use city light posters, billboards and ads on select web sites.
Germany’s insured and retirees were not speechless at all during the 2011 social elections. About 30% (almost 14.2 million people) cast their votes to choose the best people to lead self-governing „Deutsche Rentenversicherung Bund“, the country’s statutory pension insurance and the five health insurance companies. That’s 500 000 more voters than last time. Cinema ads, TV commercials, online ads, city light posters, billboards and posters strategically placed on traffic islands helped increase voter turnout and special announcements in consumer publications and newspapers provided additional in-depth information.