You are perfect the way you are – with all your rough edges. These are the words degewo currently uses to recruit tomorrow’s trainees among students. From October 16 to December 17, 2014, Berlin’s largest municipal housing company invites youths to get to know them as a versatile training company with various future opportunities.
The campaign’s motivating words capture the spirit of 15- to 20-year-olds, and so does the imagery. Motifs and the choice of words, created by Agency IM MAI, are clear, trendy and colorful.
We have placed degewo’s call for applications where the young like to spend their time – and for the first time at the movies too. The 30-second commercial premieres in mid-October in numerous movie theaters in and around Berlin. The promotional film for the trainee campaign is supported by postcards dispersion in secondary schools as well as online activities such as notes on Facebook, Google AdWords and pre-rolls on Youtube and MyVideo.