Energy turnaround? It’s not in good hands. This and other controversial subjects are clearly addressed by Bündnis 90/Die Grünen in the 2014 state elections in Thuringia. We place the election campaign ingeniously on the internet, so that many people follow the course the state association is focusing on. Topic banners on newspaper pages and free-mailers call upon adults to vote for the ecological social party. We reach the voting youth through mobile rotation ads and entertainment environments. Additional advertising is provided by editorial posts on Facebook, Google ads and a YouTube video.