Who are the minds behind the Berliner Zeitung-newspaper? The new image campaign reveals just that. Twelve editors show what the brand is about, through images and words. One professional writer is still amazed, the other doesn’t let up, the next one doesn’t believe anything. The campaign puts quality of journalism in the focus and raises the profile of the daily press, for „Berliner Zeitung. Says it all.“ In the fall of 2013, Berliners get the message at the movies and on the radio, via outdoor ads, billboards and newspaper ads. Berliner Verlag with its various publications has been a client of ours since 1997.