Berliner Wasserbetriebe (BWB) is voicing their concerns, when it comes to climate protection. This is what Berlins local water company shows with its image and recruiting campaign in 2018. Here their own employees, from sewer workers to microbiologists, become authentic spokesmodels. Our media planning for the campaign is watertight and ensures, that the company draws attention to itself as an employer and climate protector. Among other channels the exciting advertising program can be seen in outdoor advertising. The highlight is a BWB-style bus shelter right in front of Berlins main railroad station. Thanks to an integrated touch CLP people can learn more about the campaign and follow employees workdays through video.