Measles is not just kid stuff. The disease can be dangerous for adults with no or insufficient protection too. The Bavarian State Ministry of Health and Care therefore raises citizens awareness for measles vaccination. In the fall of 2015 the campaign will be launched at Munich’s Rio Filmpalast with a press conference and a video to match. Afterwards, the latter will speak for itself all over the State of Bavaria. The target group between 20 and 49 years will encounter the moving-image advice on the internet and at cinemas, as well as on special TV programs at the gym, the pharmacy or the doctors office.