We belong together! This is the motto chosen by EMB Energie Mark Brandenburg GmbH for the fall campaign in 2018. It aims to expand the companys positive image in the region and strengthen its service character. In order to reach commuters and newcomers the regional energy provider taps into a variety of channels: The motifs are found on bakery bags, travel the area on bus traffic-boards and show, that EMB offers suitable energy solutions. The campaigns highlight is the EMB coffee mobile, which stops at six locations in Brandenburg, delivering energetic morning greetings. Radio spots complete the image appearance.
For more than 20 years MEDIAFABRIK has developed media strategies and concepts for domestic and international use. The support of two sister agencies in Berlin and a branch in Stuttgart is always available – as well as a pan-European network of partners.
The MEDIAFABRIK Group has launched CapitaMedia in order to be more competitive internationally. „This is a network of media agencies from twelve countries, including Sweden, the Netherlands, the UK and the Czech Republic”, explains MEDIAFABRIK co-owner Peter Peschel. The most important criterion was that the agencies are owner-operated, as are the media professionals in the German capital.
The CapitaMedia website launched in July 2017 showcasing partners and campaigns. The Europe-wide network is very helpful for DIEMEDIAFABRIK in its work for IDM Südtirol and has also proven itself in other projects. „For international planning it is important to have reliable partners and expertise in each country”, says Peschel. The network agencies deliver useful studies and market information and in some cases also provide planning. For example, Abovo Media in Hoorn, the Netherlands, helped out with an out-of-home campaign for South Tyrol that ran in big cities like Amsterdam or Rotterdam. Conversely in Germany MEDIAFABRIK worked for an Abovo client from the e-commerce industry.
Just one minute – and you can help and save lives, says the UN Refugee Aid. For many of the currently 65 million refugees worldwide, this is especially important right now. The upcoming winter months are an additional threat to them. Give the gift of protection!, is how the UN Refugee Aid calls for donations nationwide and we support their fund-raising campaign.
It addresses first-time and repeat donors, multipliers from politics and the media as well as large companies. Since the beginning of November, we’ve been communicating the message, along with our sister agencies DIEONLINEFABRIK and DIEPOSTERFABRIK. We show the powerful motifs on billboards all over Germany. This way, as well as precisely placed on the web and with ads in magazines and national newspapers, they point out who needs help, and how easy it is to give help. Anyone who’d like to take action right away will find inserts with donation forms in various print media or a donation button online.
The UN Refugee Aid is a partner of the United Nations Refugee Agency (UNHCR). For many of the nearly 15 million Syrian and Iraqi refugees in the crisis regions alone, this seventh consecutive winter will be a struggle for survival, explains Peter Ruhenstroth-Bauer, Managing Director of the UN Refugee Aid: „Because of the extreme cold, snow and heavy rains they have to live in tents and emergency shelters (…).“ The UN and UNHCR can not handle the cost of 42 Euros per tent by themselves and need help. If everyone donates a little, many are helped. It doesn’t take more than a minute.
(November 17, 2017)
„Where the world inspires you“ – that’s the motto for this year’s ITB Berlin fair, the world’s largest travel and tourism trade show (March 5-March 9, 2008).
Ads in all important national and international tourism trade journals started off communication with professional visitors in 2007. Shortly before ITB opens, Berlin and Brandenburg residents interested in travel will be addressed via outdoor posters (CLP displays, billboards, advertising columns) and radio commercials. Inserts in regional daily newspapers and mail shots will inform potential visitors about select ITB highlights.
The reduced e-ticket and the extensive supporting program will be advertised online through skyscraper ads and comprehensive content integration.
Professional legal services are being promoted by Deutscher Anwaltverein (DAV) in a nationwide advertising campaign. The communication is initially scheduled for two years and aims at explain the need for precautionary legal advice. The media strategy has been developed by MEDIAFABRIK in Berlin and ads are being placed in popular magazines and nationwide newspapers.
Brill Gartengeräte GmbH, a leading manufacturer of gardening equipment, has hired the Berlin based agency to take care of their media planning and media buying. TV and print ads are used to advertise innovative products like the Brill Evolution and brillencio lawnmowers. There is a seven digit budget to address the target group of quality conscious gardeners.
Hannover based “Kalksandstein-Info GmbH”, formerly a client of M&M Media Marketing, has contracted DIEMEDIAFABRIK to take care of media planning and buying. The Berlin agency is now in charge of promoting lime sandstone as a building material with “Kalksandstein” as a major brand name and KS-Quadro and KS Plus as specialty product brands.
“Bundesversicherungsanstalt für Angestellte” (BfA) and the major health insurance providers have decided to assign their PR media budget for the social elections 2005 to ZenithMoremedia and DIEMEDIAFABRIK. The two media specialists from Düsseldorf and Berlin succeeded over multiple competitors at the pitch.
Hamburg based TöpferGrenvilleCrone is the new lead agency for mobile.de. Besides their current agency HKS&B Hamburg, Berlin based competitor Heimat und Aimaq, Rapp, Stolle had also submitted their bid. With the new campaign, scheduled to go on the air early 2005, mobile.de mainly addresses car buyers. Marketing CEO Tobias Schlösser also picked a new media agency. At the pitch, Berlin’s DIEMEDIAFABRIK succeeded over Hamburg based Initative Media to win the media planning budget.
“Bundespresseamt”, the government’s press office, has started a print ad campaign about the highly controversial Hartz IV reform project on Sunday, August 15. The rather unemotional and text-heavy ads will again explain the goals and effects of the reform on job seekers and welfare recipients. Among other publications, the ad is scheduled to appear in magazines such as “DER SPIEGEL” and “SUPERillu” but also focus on papers published in eastern German states, like “Märkischen Allgemeinen Zeitung” and “Lausitzer Rundschau”. Information about the reform project, along with a brochure is also available online at www.bundesregierung.de/Hartz-IV
The media budget amounts to around one million euros with ads being created by “Goldene Hirschen” and media planning by MEDIAFABRIK, both located in Berlin.