2015 starts with a „Happy New Year“ from AOK PLUS and a campaign to match. In a nutshell, the health insurance company points out its convincing price-performance ratio for Saxony and Thuringia. Their existing insured are still in good hands with AOK and it is a great choice for working new customers. We have booked posters and Big Banners at railway stations, passenger TV and title display ads in the regional editions of BILD for the „Happy New Year“-campaign. Starting in March, radio will be the driving medium along with poster. Escalator step graphics are used for the first time.