What to check at the age of 18? AOK Hessen offers clear answers with its current image campaign. With a total of three motifs Hesse’s largest statutory health insurance company primarily addresses young people in autumn 2020 – from singles and couples to new parents and all those insured with other providers in Hesse. The messages can be seen in outdoor advertising all over the state. They can also be found on postcards which are available in the target groups living environment. Corresponding online measures have also been planned. We have been supporting AOK Hessen as a media partner since July 2020 with all their marketing activities aimed at the 1.7 million people with statutory health insurance. In addition to the image campaign we ensure more visibility of the aok-erleben.de website, provide media support for the marketing of health courses and plan and implement social media communication for AOK Hessen and its online health insurance AGIDA.