Face-to-face support and never far away. This is what AOK Baden-Württemberg offers its approximately 4.5 million insured. As a reliable partner AOK is ready to help with 230 service centers and reacts immediately, when it comes to the health of its customers – preventive or in acute emergencies and always for a positive attitude towards life. This is exactly what the statutory health insurance company communicates through its meanwhile familiar and large-scale „GESUNDNAH“ campaign. AOK addresses their target group via geographical and emotional closeness, in terms of motif and placement. The campaign’s visibility is focussed on outdoor advertising. The posters with their emotional designs are placed all over the state three times a year.